For Principals, Directors, and Superintendents
Better Parents. Better School Outcomes.
What if you could improve attendance, improve behavior, cut referrals and suspensions, and increase teacher retention without putting another initiative on the backs of your teachers, staff, or admin team?
As administrators, we've always believed our power stopped at the schoolhouse doors, and what happened at home was out of our hands.
What if that wasn't true anymore?
WHY SCHOOLS STAY STUCK
You've invested in everything inside your building.
The last problem lives outside it.
Chronic Absenteeism
During the 2024 to 2025 school year, roughly 1 in 5 students nationally were chronically absent, still well above the 15 percent rate before the pandemic. Every empty seat costs you funding and momentum. The cause almost always starts at home. (RAND Corporation)
Suspensions and Referrals
High discipline numbers don't just disrupt classrooms. They signal a culture problem to parents, district leadership, and the community. Those number keep climbing when the behavior happening at home goes unaddressed.
Teacher Turnover
Replacing a single teacher costs a district nearly $25,000 once you factor in separation, recruiting, hiring, and training. Your best teachers leave when the environment wears them down. Difficult behavior and disengaged families push great educators out the door.
(Learning Policy Institute, 2024)
Declining Enrollment
Traditional public school districts have lost 1.8 million students over the last five years to private schools, charters, and homeschooling. Every family that leaves takes funding with them. (National Alliance for Public Charter Schools, via Stateline)
Your teachers are trained, and your systems are strong, yet some problems still persist because the solution lives outside of your current scope.
Most schools know parents are one of the most important part of the puzzle, but telling parents how to parent feels intrusive, so the gap stays open. The Intentional Parent Institute steps into that space so you don't have to.
THE QUESTIONS YOU ARE ALREADY ASKING
Do parents need or want help with their parenting? You don't have to guess. Parents get guidance for how to take care of their newborns through prenatal care and then nothing else. There is no continuing education on parenting for the rest of that child's life, unless someone builds it. So they go looking on their own, piecing together advice from Reddit, Facebook, and ChatGPT. Information is everywhere, but it is also contradictory, and a confused mind does nothing.
The parents who need this most rarely show up to anything connected to the school. They fear judgment, worry about what the teacher thinks of them, and don't have the confidence to ask for help, so they turn to a stranger online instead.
How do I get the parents who need this program to show up?
They will show up because we are not their child's school. Parents feel safe with us. They learn without shame, from the comfort of their home, at no cost to them. Most importantly, our instructors have been where they are, and that changes everything.
THE SOLUTION
Here's what changes when parents get real instruction instead of guesswork.
Structure That Sticks Parents build routines at home that teach responsibility, manners, and respect, long before a child walks through your doors. Household rules with real consequences become habit, not a daily battle.
Raised Expectations Parents learn to expect more from their kids, and kids rise to meet it. It's a self-fulfilling prophecy backed by decades of research. When parents expect more at home, teachers see more in the classroom.
Self-Esteem Without Entitlement We teach the difference between confidence and entitlement, building self-esteem rooted in effort and competence, not the kind that collapses the moment a child hears no. That's the difference between a student who accepts redirection and one who turns every correction into a confrontation.
Emotional Regulation Kids who can name and manage what they feel don't need a referral to communicate it. The meltdown that used to end in the dean's office, or the principal's, gets handled before it leaves the kitchen table.
The result compounds. Attendance climbs, referrals drop, your best teachers stay. And your most engaged families, the ones with real choices, stop leaving over other people's kids and start recruiting their peers instead. You don't just keep your best families. You become the school other families are trying to get into.
Your students spend more time at home than they do at school. It's time your investment reflected that.
Who You Are Bringing In
I did not study schools from the outside.
I led them from the inside.
I started as a classroom teacher through Teach For America, and later trained incoming teachers through TFA's summer institutes. I moved into school administration as an instructional coach, and then became a founding principal of a charter school. With the success I had there, I was recruited to turn around a failing school as its principal. I also served as a professor in the Graduate School of Education at Loyola Marymount University.
I've stood in your shoes and faced your parents, across communities spanning the full spectrum, from low-income students of color and English learners to students with special needs and upper-middle-class, predominantly white schools. I built this program because I lived the gap it closes.
In my first year teaching high school, 76% of my students scored proficient or advanced on the California Standards Test (CST), 26 points above the state average, at a Title I school serving 90 to 95% students of color
100% teacher retention as a founding charter school principal
Tripled student enrollment at that same charter school
Multiple charter approvals, renewals, and WASC accreditations
Awards: Sacramento Kings Dream All-Star Educator Award · Ocean Science Leadership Award
Degrees: BA Political Science & History, USC · MA Elementary Education, LMU · MBA, Keller Graduate School
Your Next Step
Your school deserves this.
Your parents are ready. Let's talk.
Schedule a free 30-minute discovery call. You will hear directly about the program, how it works inside a school like yours, and what implementation looks like for your community. Come with your questions. We will come prepared with answers.